Two of my favourite things combining to great effect. A short personal film on Channel4.com all about the much-missed New Piccadilly Cafe.
Friday, 25 July 2008
Tuesday, 22 July 2008
Momentum: 4Docs and 4Homes relaunch.
A couple of bits of pleasing progress with Channel4.com this week.
First is the refocusing of FourDocs to become, in essence, a blog rather than a complicated (and expensive to update) upload tool and video site. We don't need to create our own tools and try to persuade people to come and use them when people are happily uploading documentary content to other platforms that we can discover and engage with. These words - from the FourDocs site - "We're no longer asking you to upload films to the FourDocs site" is music to my ears. Well done Hilary and team. Good example of realising that not everything we do needs to be a "product" or a "site". It can just be something we do using the Internet.
Second bit of excitement is the refurbishment of 4Homes . It's been a slog to get here but the team worked extraordinarily hard and deserve great credit for the end result. Its sister site, 4Food has seen outstanding progress since launching at the end of last year on the same platform so I have high hopes that 4Homes can now start to compete properly in its sector.
We are going through a period of changes to the products with a renewed focus on doing sensible things in areas where we can be truly competitive, rather than just participating wherever there's a game on. It's very pleasing to see this momentum.
First is the refocusing of FourDocs to become, in essence, a blog rather than a complicated (and expensive to update) upload tool and video site. We don't need to create our own tools and try to persuade people to come and use them when people are happily uploading documentary content to other platforms that we can discover and engage with. These words - from the FourDocs site - "We're no longer asking you to upload films to the FourDocs site" is music to my ears. Well done Hilary and team. Good example of realising that not everything we do needs to be a "product" or a "site". It can just be something we do using the Internet.
Second bit of excitement is the refurbishment of 4Homes . It's been a slog to get here but the team worked extraordinarily hard and deserve great credit for the end result. Its sister site, 4Food has seen outstanding progress since launching at the end of last year on the same platform so I have high hopes that 4Homes can now start to compete properly in its sector.
We are going through a period of changes to the products with a renewed focus on doing sensible things in areas where we can be truly competitive, rather than just participating wherever there's a game on. It's very pleasing to see this momentum.
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